Logo &
Branding Kit.
The official Frontline Legacy Group assets, colors, typography, and standards that keep every post, listing, and campaign consistent and instantly recognizable.
Official Logos
Use only approved logos. Never stretch, recolor, crop, outline, or add effects to an official logo.
Official Color Palette
Use these exact values to keep every Frontline asset visually consistent.
Frontline Red
#630000
Command Black
#000000
Frontline Navy
#010835
Typography
Strong contrast, simple hierarchy, and mobile-first readability always beat decorative fonts.
DIRECT.
CLEAR.
Use a bold sans-serif such as Arial Bold, Helvetica Bold, or Montserrat ExtraBold.
Visual Standards
Every asset should look intentional, premium, and unmistakably Frontline.
The Brokerage Logo Must Be More Prominent.
On every graphic, the Keller Williams Greater Metropolitan broker logo must be larger and more visually prominent than the Frontline Legacy Group team logo. The team logo must never be equal to or larger than the brokerage logo.
Keep Clear Space
Leave breathing room around every logo. Never crowd logos against borders, photos, text, or other graphic elements.
Never Alter Logos
Do not stretch, rotate, recolor, crop, outline, or add effects to official logos.
Design for Mobile
Use high contrast, large text, and one clear focal point. If it cannot be read quickly on a phone, it is not ready to post.
Use Brand Colors
Frontline Red, Command Black, and Frontline Navy should lead every graphic. Additional colors should only support the brand.
Stay Consistent
Avoid clutter, excessive emojis, random gradients, low-resolution images, and competing calls to action.