Frontline Legacy Group • Seller Experience
Prepared Exclusively ForYour Home

Your Home Deserves More Than A Listing.It Deserves A Launch.

We help you choose a price, prepare the home, reach buyers, and make informed decisions from the first showing through closing.

Built By First Responders•Strategy Before Marketing•Accountability Through Closing
Start With What Matters MostYour Goals↓ SEE THE PREPARED PRICING STRATEGY ↓
SEE PROPERTY MEDIA ↗
The Frontline Launch BlueprintWhat You Can Expect
Ready
01
Market PositionPrice with evidence.

Use real market evidence to establish where the home belongs.

02
Property ExperienceHelp buyers see the value.

Professional photography, drone photography, drone video flythroughs, cinematic film, Matterport 3D, and floorplans.

03
Market LaunchPut the home in front of buyers.

Coordinate MLS, portals, paid Homes.com advertising, digital media, and professional exposure.

04
Active ManagementKeep you informed.

Monitor response, recommend next actions, negotiate, and guide through closing.

Position→Produce→Promote→Perform
01 / Your Goals

Your sale starts with what matters to you.

The right strategy starts with what matters most to you and what needs to happen next.

Conversation FirstYour priorities drive every recommendation.
Price+Timing+Next Move+Risk→Your Strategy
NextSmart CMA↓
01A / Market Evidence

Real market evidence.A clear pricing plan.

A great asking-price strategy starts with comparable sales, current competition, and what makes your home different. We review the evidence before we recommend a price.

THE FRONTLINE DIFFERENCEANALYZE FIRST.
ADVISE WITH CONFIDENCE.

We use agent-reviewed MLS market research, not an unsupported online estimate.

FRONTLINE SMART CMAPersonalized market analysis
CUSTOM PRICING REVIEW
THE RIGHT PRICE STARTS WITH THE RIGHT EVIDENCE.

A pricing conversation built around your home.

We examine recent comparable sales, competing listings, location, condition, and your priorities to recommend a thoughtful market position.

01 RECENT SALES02 ACTIVE COMPETITION03 YOUR LAUNCH PRICE
HERE IS OUR RECOMMENDATION. NOW LET'S TALK ABOUT WHY.THE BEST LIST PRICE IS A STRATEGY—NOT A PROMISE.
NextWhy Frontline↓
SELLER PRESENTATION

WHY FRONTLINE

What makes our accountability model different

02 / Why Frontline

Built By First Responders. Built Around Accountability.

We built the seller experience around the same operating standards that matter in public service: prepare before the call, communicate while it is happening, and remain accountable until the job is finished.

01Before LaunchPrepared

A clear market position, property plan, media plan, and launch sequence before the home becomes active.

02While ListedVisible

Clear communication around activity, feedback, competition, completed work, and what happens next.

03Through ClosingAccountable

Experienced guidance through offers, negotiation, inspections, appraisal, deadlines, and closing.

The Frontline StandardStrategy + Communication + AccountabilityTechnology supports the process. People remain responsible for the outcome.
NextPosition The Home↓
SELLER PRESENTATION

POSITION THE HOME

How we choose your market position with actual evidence

03 / Position

Choose a price buyers can understand.

Before we launch your home, we determine where it should compete using real market evidence—not an automated estimate or a guess.

01Recent SalesWhat buyers have actually paid.
→
02Active CompetitionWhat buyers can choose today.
→
03Property ConditionHow this home compares.
→
04Seller GoalsTiming, certainty and outcome.
→
Live Market Conversation

Let's Look At The Real Competition.

Use the MLS to review sold comparables, pending properties, current competition, price changes and days on market with the seller in real time.

NextExplore Preparation Options↓
Before photography + launch

Market Ready, explained

Preparation financing, the process, and your choices

03A / Optional preparation financing

Get your home ready.Understand how to fund it.

Market Ready, powered by Notable, is an optional loan for eligible home-preparation expenses. It can help you address work before going on the market without paying those financed expenses upfront.

Available financingUp to $50,000

Subject to lender approval.

Potential usesPrepare for buyers

Painting, repairs, staging, moving, and other eligible costs.

Planned repaymentThrough closing

Earlier repayment events can apply.

This is a loan with interest and fees.

You repay the borrowed balance and applicable charges. Review the rate, fees, deadlines, and effect on your sale proceeds before accepting an offer of financing.

ILLUSTRATIVE PREPARATION PLAN

What could this look like for your home?

Imagine a home with scuffed walls, a few minor repairs, and rooms that need help showing their purpose. Here is a possible plan:

01 / PRIORITIZEPaint + repair.

Identify wall touch-ups and minor repairs. Get written quotes and agree on the scope.

02 / CHOOSESet your budget.

Compare paying directly, reducing the work, or applying for optional financing. Review any loan offer before accepting.

03 / PRESENTStage + photograph.

Complete the agreed work and arrange key rooms before professional photography and launch.

An example, not a recommendation for every home. Actual work, costs, timing, and financing eligibility depend on your property and the lender’s terms. A higher sale price is not guaranteed.

Repayment has a deadline—even if the home does not sell.

Balance, interest, and fees are due at the earliest of sale closing, termination of the listing agreement, loan acceleration (an earlier due date under your agreement), or 12 months after origination. Any extension requires lender agreement; it is not automatic.

Explore the preparation plan and five-step process
Start with the home, not the loan

What work would make a meaningful difference?

We walk through the property together and build a focused preparation plan. Some homes need only a few finishing touches; others need more work. Borrowing is a choice, not the starting point.

01

Refresh the finish

Consider painting and visible touch-ups that help the home photograph and show well.

02

Address repairs

Identify condition concerns and get quotes before deciding which work belongs in the plan.

03

Show the space

Consider staging to help buyers understand room size, furniture placement, and everyday use.

04

Plan the move

Discuss moving and other eligible expenses with Notable before using loan funds.

From walkthrough to launch

Here is how we approach it together.

  1. 1

    Choose priorities

    Review the home, your timeline, and the competing listings. Separate essential work from optional upgrades.

  2. 2

    Build a realistic budget

    Get written estimates and account for the time needed to complete work. Compare paying directly with exploring financing.

  3. 3

    Apply and review the terms

    Notable reviews eligibility and the amount offered. You review the costs and repayment obligations before accepting financing.

  4. 4

    Complete the agreed work

    Confirm eligible expenses and the payment process with Notable. Schedule preparation before final photography and launch.

  5. 5

    Plan for repayment

    If the sale closes before another repayment deadline, the loan payoff is handled through closing. Keep the other due dates in view.

Your Frontline agent

Helps shape the selling plan.

We help you weigh preparation priorities, buyer expectations, timing, and your overall sale strategy. We do not approve or provide the loan.

Notable + its lending partners

Handle the financing.

The lender determines approval, available funds, eligible spending, loan costs, and repayment requirements.

Seller questions: costs, credit, unused funds, and your options
Questions sellers ask

Know what you are choosing.

Is Market Ready required to list with Frontline?

No. We can discuss a preparation plan you fund directly, a smaller scope, or selling in the home’s current condition. We will talk through the tradeoffs for your property.

What will the loan cost me?

Interest and a one-time fee apply. Your loan offer provides the actual rate and charges. Ask Notable for a repayment estimate for your expected sale timing—and for a longer timeline—before accepting.

Open Notable’s cost calculator ↗
Does applying affect my credit score?

Notable’s program page says applying does not affect your credit score. Approval still requires lender review. Applying and taking out a loan are different steps; review the loan’s reporting and repayment terms.

What if I am approved but never use the funds?

Notable’s FAQ states there is no cost if the funds are not used. Contact Notable to close the unused loan and confirm its status.

Will improvements guarantee a higher sale price?

No. Buyers, competing inventory, pricing, and market conditions still determine the response. We evaluate the proposed work against your budget and goals without promising a return.

The first decision is the preparation plan

Let’s identify what your home actually needs.

Then decide whether Market Ready fits your budget and timing.

View program + application ↗

Keller Williams Greater Metropolitan Market Ready • Powered by Notable. Loans are provided by Notable Finance, LLC or its lending partners, subject to credit approval and underwriting. Eligibility and results are not guaranteed. Your loan agreement controls. Review Notable’s terms ↗

NextHow We Launch Your Home↓
SELLER PRESENTATION

THE LAUNCH SYSTEM

Four stages with every element coordinated

04 / The Frontline Launch System

Four stages. One standard.

Position. Produce. Promote. Perform.

Each stage has one job: move the property from preparation to market response without losing clarity or accountability.

01
Position

Price with evidence.

Use real market evidence, property condition, buyer alternatives, and seller goals to establish the right launch position.

Market EvidenceCompetitionSeller GoalsMarket Ready Financing Option
POSITIONCompete correctly→PRODUCEPresent exceptionally→PROMOTELaunch intentionally→PERFORMManage the response
NextSee It In Action↓
05 / Proof

See how we present your home.

See actual Ohio property photography and film, watch a Frontline drone video flythrough, then explore a separately labeled example of the interactive 3D experience. This demonstrates media capabilities; individual property packages vary.

Ohio Property Portfolio01 / Property Film
Featured Media

Want the full-size film? Open the property film on YouTube ↗

01AttentionStop The Scroll
02UnderstandingShow The Story
03ActionEncourage The Showing
Ohio Property Media Example

3391 Trumpower Road

Perrysville, Ohio · Photo and Film Portfolio

See an Ohio home's real photography and property film. The 3D tour below is a separate representative example, not the same property.

01Professional Photography
02Drone Photography • Every Listing
03Cinematic Listing Film
04Floorplans • Every Listing
05Buyer-Facing Property Presentation
06Campaign Reporting

02 / DRONE VIDEO FLYTHROUGH

Help buyers feel
the flow of your home.

See how a drone moves through an actual Frontline listing—connecting rooms, outdoor spaces, and the way a home lives.

620 HIGH ST NE · CANAL FULTONDrone Video Flythrough

Actual Frontline property video
90-second tour

  • Show how spaces connect.Bring the layout and room-to-room transitions into view.
  • Give buyers a reason to watch.Use moving footage in the listing’s marketing and social content.
  • Build a fuller picture.Pair the video with photography, floorplans, and interactive 3D.

Your agent confirms the media plan for your home, including access, safety, weather, and applicable flight requirements.

The Frontline Portfolio Principle

The Goal Is Not More Media. It Is Better Buyer Understanding.

Notice→Explore→Understand→Act
NextSee A Verified Ohio Sale↓
4796 Stag Thicket Lane, Brunswick OhioVERIFIED OHIO CLOSED SALE
Local Seller Experience

Experience you can verify.

4796 Stag Thicket Lane · Brunswick, Ohio

Original asking price$585,000
Closed sale price$611,000
$26,000 above asking price

Past sale example. Jared Lee handled this listing while with a previous team. This is an example of his experience, not a Frontline Legacy Group company sale. Ask your agent for additional current Frontline company results with supporting records. Results vary and are not guaranteed.

Verify property price history ↗
SELLER PRESENTATION

REPRESENTATIVE 3D TOUR

Explore the immersive buyer experience

05B / Immersive Property Experience

Let Buyers Step Inside.

This is a separate sample tour that illustrates how interactive 3D helps buyers understand layouts before scheduling a showing. The example is not the Trumpower Road property.

04 / Interactive 3D TourSeparate representative property • Interactive 3D demonstration
Demonstration only — this tour is a different home from Trumpower Road.Open full 3D tour ↗
01
ExploreTour Room By Room

Buyers can move through the property at their own pace and revisit spaces that matter to them.

02
UnderstandSee The Layout

Spatial relationships become easier to understand than they are from photography alone.

03
AccessTour From Anywhere

Relocation and out-of-market buyers can experience the property before traveling for a showing.

04
ActMove Toward A Showing

Better understanding helps serious buyers decide whether the home belongs on their shortlist.

The Buyer JourneyAttention→Exploration→Understanding→Action
NextOur Paid Advertising Investment↓
PAID ADVERTISING

HOMES.COM EXPOSURE

How your home can reach buyers beyond their first search

05C / Our Paid Advertising Investment

Paid advertising that keeps your home in view.

We invest in paid Homes.com advertising as part of our Listing Launch. It adds another opportunity to connect your home with buyers while our team manages the preparation, presentation, and follow-through.

Homes.com
Included in our marketing strategy

Search visibility. Repeat exposure. Measurable activity.

01 / DISCOVER

Stand Out In Search

Member placement gives eligible listings greater visibility than basic listings on Homes.com.

02 / RECONNECT

Stay In Consideration

Retargeting can show property ads to interested buyers again on other websites and social platforms.

03 / REVIEW

See The Response

Available reporting helps us discuss listing views, engagement, and inquiries alongside showing feedback.

Across the web + social media

Familiar places. Another look at your home.

Homes.com network examples

Examples shown in Homes.com’s presentation. Actual ad delivery varies by campaign, audience, and available inventory; appearance on any specific platform is not guaranteed. Logos belong to their respective owners and do not imply endorsement of Frontline.

Retargeting, in plain English

The search can continue.
Your home can stay in the picture.

  1. A buyer discovers your home.They explore the listing on Homes.com.
  2. An ad brings it back into view.They may see your property again while browsing elsewhere.
  3. Interest has a place to go.They can revisit the listing and connect with the listing agent.
NextThe Launch Timeline↓
SELLER PRESENTATION

LAUNCH TIMELINE

What happens before launch, in the first 72 hours and beyond

06 / The Launch Timeline

Know what happens before and after launch.

The property moves through a deliberate sequence so preparation, exposure, feedback, and seller decisions stay connected.

01Pre-Launch

Prepare

Finalize preparation and any Market Ready financing decision, complete media, and build the buyer-facing presentation.

Strategy + Media
→
02Launch Day

Activate

Coordinate MLS, portals, the property experience, and paid Homes.com campaign activation as the listing becomes eligible.

Coordinated Release
→
03First 72 Hours

Observe

Watch showing activity, buyer questions, early feedback, portal response, and competing inventory.

Early Market Signal
→
04Week One

Review

Compare actual response with expectations and determine whether the current position is doing its job.

Seller Strategy Review
→
05Ongoing

Perform

Promote, measure, communicate, recommend, negotiate, and adjust when the market gives us a reason.

Active Management
The Frontline Operating RhythmPrepare → Launch → Measure → Recommend → Perform
NextWhat Happens After Launch↓
SELLER PRESENTATION

SELLER REPORTING

How we turn activity and feedback into informed decisions

07 / Perform + Accountability

Know what buyers are saying.Know what comes next.

Once the home is live, our job is to turn market activity into useful information, clear communication, and confident next decisions.

Frontline Seller Command CenterWhat We Monitor With You
Active Management
01VisibilityProperty Exposure

Review available Homes.com campaign activity and property engagement alongside our other marketing channels.

02ActivityShowing Response

Showing requests, cancellations, buyer questions, repeat interest, and appointment patterns.

03FeedbackBuyer Reactions

What buyers and agents are consistently saying about price, condition, layout, and competition.

04CompetitionMarket Movement

New listings, pending sales, price reductions, withdrawn competition, and meaningful market changes.

05PositionPrice Movement

Whether the current market position continues to support the seller's goals and buyer response.

The Accountability Standard

You Will Always Know What Is Happening And What We Recommend Next.

What Changed→What It Means→What We Recommend→What Happens Next
NextBaseline vs. Frontline↓
SELLER PRESENTATION

THE FRONTLINE DIFFERENCE

What active management adds to baseline exposure

08 / The Difference

See what your marketing plan includes.

Getting a property online is the baseline. The difference is how intentionally the entire sale is prepared, presented, monitored, and managed.

Baseline ExposureFoundation

Online.

A simplified illustration of common listing exposure—not a claim about every competing agent.

01MLS Entry
02Professional Photography
03Portal Distribution
04Showing Access
The FoundationYour home is available to buyers.
The Frontline LaunchActive Management

Launched.

Everything in the baseline, plus a coordinated operating system around the sale.

01Strategic Positioning
02Photography + Drone Flythroughs + Film + Floorplans
03Immersive Buyer Experience
04Paid Homes.com Advertising + Retargeting
05Campaign Monitoring
06Seller Reporting
07Strategic Recommendations
08Negotiation + Closing Guidance
09Optional Market Ready Preparation Financing
The DifferenceYour sale is actively managed.
The Point

The Difference Is Not Whether Your Home Is Online. It Is How Intentionally The Sale Is Managed.

NextThe Frontline Seller Promise↓
SELLER PRESENTATION

THE SELLER COMMITMENTS

Four promises that guide the sale

09 / The Frontline Seller Promise

Technology changes. Marketing evolves.

These Commitments Do Not.

01We Prepare Before We Launch.

You understand the position, preparation, media plan, timing and launch expectations before the listing becomes active.

02We Communicate While You Are Listed.

Activity, feedback, market changes, completed work and next steps remain visible throughout the campaign.

03We Recommend Instead Of Reacting.

We explain what we see, why it matters, and which response we believe gives you the strongest path forward.

04We Remain Accountable Through Closing.

We stay engaged through offers, inspections, appraisal, deadlines, negotiations and the final closing process.

NextReady To Move Forward↓
10 / Next Steps

Let’s agree on your launch plan.

Together, we’ll confirm the price, preparation, timing, and terms for your home. You decide when you’re ready to move forward.

01 / CONFIRMYour price and timing.

Agree on the selling strategy and target launch date.

02 / REVIEWYour plan and terms.

Review services, compensation, disclosures, and the listing agreement.

03 / PREPAREYour home’s launch.

Coordinate preparation, access, photography, and marketing.

Revisit your priorities ↑
Discussion checklist and agreement preparation
AGENT + SELLER / DECISION CHECK

BEFORE WE OPEN THE AGREEMENT.

Review these six topics together. Checking a box does not submit information or sign an agreement.

0 OF 6Topics reviewed
Discussion aid only · Consult your current approved brokerage documents and comply with Ohio agency and disclosure requirements.

Opens your Dotloop sign-in—not a prefilled listing agreement. Before inviting signatures, the agent must verify ownership, agency and brokerage forms, property address, listing terms, commission and required disclosures with the seller.

Service availability and important notes

Drone photography and floorplans are standard inclusions with every Frontline listing. Drone operations remain subject to weather, property access, airspace restrictions, FAA requirements, and other applicable law. Other services, media, marketing activities, reporting capabilities, platform availability, and campaign execution may vary by property, market, brokerage requirements, and applicable law. No particular sale price, timeline, showing activity, or other result is guaranteed. Frontline Legacy Group real estate services are provided through appropriately licensed real estate professionals and applicable vendors.

Frontline Agent Control CenterPresentation Tools
AGENT PREP · BEFORE THE HOMEOWNER ARRIVES Five-minute appointment check

Confirm the property, review MLS/Realist pricing, test your property film and 3D links, and have current brokerage-approved documents available. The prepared CMA stays on this device and is not automatically synced to other agents.

PROPERTY: NOT SETMLS REPORT: VERIFY IN SMART CMA
✓

MLS Now and Dotloop are already configured as team defaults. These fields are only here if an agent ever needs a device-specific override.

New Seller Session clears the current address, seller priorities, closing checks and unsaved follow-up draft. Your agent name and tool preferences stay saved. Any previously loaded CMA PDF remains on this device until you clear it separately in Smart CMA; it will not be shown for a different property.

AGENT WORKSPACE / AFTER THE SELLER MEETING
AGENT WRAP-UP · AFTER THE APPOINTMENT

Turn the meeting into the next action.

Capture the outcome, copy a concise summary, then save it to the correct contact in the Business Planner. This form does not create or update a CRM record.

AGENT TOOL · NOT A SELLER FORM

Date required for any pending next step. Confirm the follow-up with the seller. Do not enter client financial or medical details here.

OPEN BUSINESS PLANNER ↗

Nothing is saved until you open the correct contact and save the next action in the Planner.

AGENT TOOLS / PREPARE BEFORE THE APPOINTMENTLOAD YOUR MLS CMA REPORT

Generate your CMA in MLS Now / Realist, save it as a PDF, then select that file here. One report—no manual comparable entry and no additional service login.

OPEN EXISTING MLS NOW LOGIN
PRICING SUMMARY FOR THE SELLERFour quick figures reviewed before the appointment; no individual comp entry.

Use figures from your completed CMA and professional pricing review. These are an agent-approved summary—not a new automated Zestimate or a calculation derived from this website.

No appointment report verified yet.

The PDF and these four figures are stored locally in this browser profile, not uploaded to Frontline, Supabase or another provider. They may be accessible to anyone using this browser profile. Smart CMA automatically deletes locally stored reports after 14 days; you should also click REMOVE SAVED REPORT after each appointment. Keep an approved copy of the original MLS PDF securely outside the browser. Never use a shared public device.

Prepare the CMA before the homeowner arrives. Reopen this panel to replace or clear it. The report is automatically removed from this browser after 14 days.

Frontline Interactive Property ExperienceRepresentative Matterport 3D Tour